A consulting firm built for the way businesses actually work.
Auregent Consulting PLT helps Malaysian companies adopt AI, train employees, automate workflows, and digitalise day-to-day operations. Practical, department-focused, and grounded in real assessments.
Based in Malaysia, working with companies across the country.
Auregent Consulting PLT is a Malaysian consulting and business-support company. We help businesses adopt artificial intelligence, automate workplace processes, train employees, and digitalise day-to-day operations. We also provide practical general consulting support in planning, coordination, business development, and operational matters.
Our aim is to provide clear, responsive, and appropriately structured support based on each client's actual requirements and digital-readiness level. We do not sell software, we do not take commissions from tool vendors, and we do not recommend solutions that exceed the client's actual needs.
Our registered office is in Melaka, with a presence in Petaling Jaya, Selangor. We serve clients across Malaysia and are ready to travel anywhere within the country for meetings, workshops, training, and on-site work.
Why Auregent exists, and where it is going.
Mission
To provide practical, dependable, and business-focused consulting support that helps clients use AI and digital tools confidently, make informed decisions, and move initiatives forward.
Vision
To become a trusted consulting partner for businesses seeking clear thinking, practical technology adoption, and sustainable progress.
Four principles that shape every engagement.
Integrity
We communicate honestly, protect confidentiality, and avoid making promises that cannot be supported.
Practicality
We focus on actions, recommendations, and deliverables that can be applied in real business situations.
Clarity
We present information and recommendations in a structured and understandable manner.
Commitment
We approach each engagement with care, responsiveness, and professional responsibility.
Working directly with the people behind the work.
FJ Soh
FJ Soh leads Auregent Consulting PLT and works directly with clients to understand their requirements, coordinate assignments, and develop practical AI adoption, training, and business support.
A second partner will join the leadership team in the future. His biography and professional certifications will be published once provided.
Registered, reachable, accountable.
| Company | Auregent Consulting PLT |
|---|---|
| Registration No. | 202604001536 (LLP0046771-LGN) |
| Location | Melaka (office) · Petaling Jaya, Selangor (presence) · serving clients across Malaysia |
| Website | auregent.com |
| Email (general) | hello@auregent.com |
| Email (direct) | fj.soh@auregent.com |
| Telephone / WhatsApp | +60 12-631 3561 |
| Operating hours | 9am – 5pm, Monday – Friday |
Let's discuss what your team actually needs.
Whether you are exploring AI for the first time or looking to formalise existing practices, a short conversation on WhatsApp is the easiest way to start.